Monday, June 24, 2024
HomeJobsNetwork Planner

Network Planner

Job title: Network Planner

Company: Shell

Job description: , Pakistan

Job Family Group: Commercial and Retail

Worker Type: Regular

Posting Start Date: December 11, 2023

Business unit: Downstream

Experience Level: Experienced Professionals

Job Description:

Territory: Karachi, Interior Sindh, South Punjab till Okara

Network planner role is the key role to drive fuel & non-fuel growth through new as well as exiting mobility sites. This role is designed to work with cross mobility function to deliver end to end return on investment, pro-actively identify systemic issues and opportunities that improve customer experience and value to mobility. The key deliverables are as follows.

The Mobility Network Planner will play a critical role in High Grading the Mobility Portfolio by working very closely with the Sales team to realize the Opportunities identified as well as seek the external environment for profitable growth opportunities and developing strong partnerships with institutions like DHA, Army, Police, local government, and real estate agencies for NTIs growth.

Conduct market area analysis for growth potential.

Incorporate project management approach for the development of the detailed multiyear network plan.

Create detailed multiyear plan of the area in line with mobility strategy and network planning principles.

Focus on project management through effective coordination of key network planning activities.

Track performance and conduct (PIR) post investment reviews and propose mitigation action for gap closure.

Run financial and network planning tools and prepare business case proposals.

Research on demographics, infrastructural changes, and development of focused area

Analyze data of existing network to propose long term optimization actions.

Conduct initial project feasibility analysis for all projects in the detailed master plan.

Assist implementers at later stage when the project execution commences.

Market dimensions

PK is an attractive market for growth, with strong underlying macroeconomic indicators, driven by a large, young, urban population, high investment in infrastructural development projects and growing middle class.

Shell has been operating in the market for over 100 years and has been the leading International Oil Marketing Company in Pakistan, with the highest Brand Share of Preference. Mobility has been the leading business in the country, supported by a strong delivering Lubricants business and Aviation presence in major cities.

Over the last ten years, while competition has invested heavily in Supply infrastructure and Mobility footprint, Shell has consolidated its Mobility footprint and optimized supply chain resulting in elimination of historical competitive advantage and weakening the high Brand Share of Preference.

Number of oil marketing companies have grown up from 3 in 2001 to 36 in 2023. The industry is adding up 550-600 new sites every year putting lot of pressure on R.O.I & sites yield.

With strengths in network presence in Urban centres, established Lubricants portfolio in the Mobility channel, tested Integrated Mobility Offers on RBA-like consignment stock platform & market leadership in Premium Fuels Portfolio (Shell V-Power), Shell can monetize Mobility Real Estate better than competition, given complete operational control on decisions on the site.

The strategy intends to grow through a) Regaining Operational Control through Operating Platform Change (RBA), Strengthening RVP & Frontline Capability Development (TMs, Mobilities, Site Staff) b) Competitive Supply & Distribution Costs through government advocacy, optimization of facilities footprint & driving efficiencies in Road Transport and c) High grading the Mobility Portfolio through high yielding investments on current footprint.


Integrated Non-Fuel Retailing (NFR) into site designing and growth plans through an Integrated Mobility Offer is critical to growth of Mobility business in Pakistan. Capability to understand customer needs is essential, especially in the PK market which has been fuels centric in its approach to business.

Network Growth in PK is constrained due regulatory requirement for 20 Day Storage cover at a provincial level. As such the key focus area of the Network team will be to identify opportunities to maximize returns from the current real estate portfolio.

Key areas for growth are through effective partnerships with Institutions. Developing & maintaining deeply entrenched relationships with institutions like DHA, Pakistan Army, Police Welfare, Bahria will be essential in securing high throughput RBA/RFA Sites in the future.

With new OMCs actively growing Mobility Network and offering exponentially higher real estate rentals, the cost of RE is expected to grow significantly. Managing this escalation by working closely with Marketing, Operations and Sales will be critical to managing cost base in Real Estate.

Skills & Competency

Commercial & Economic Acumen Skill

Value chain understanding Skill

Project delivery Skill

Contract management Knowledge

Develop & apply customer offer Knowledge

Customer insights into strategy Skill

Integrated master plan Skill

Evaluate site potential & build business case Skill

Review margin scenarios & performance matrix Skill

Education & background

  • Bachelor’s/Master’s degree, preferably in Business Administration or Data Analytics.
  • 7–9 years of experience in strategic roles, with a focus on data analytics, decision-making, and retail operations.
  • Proficiency in advanced Microsoft Excel and PowerPoint.Relevant experience working with and managing multiple stakeholders

DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

Expected salary:

Location: Karachi, Sindh

Job date: Thu, 18 Jan 2024 23:26:01 GMT

Apply for the job now!



Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments